The Korean content industry is rapidly transitioning from existing media channel-based to a digital transformation led by OTT and digital platforms. In this shift, drama production costs have soared significantly, and https://thegreatbookmark.com/story18993511/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-global-advancement-strategies-with-changes