The jeweler set up its individual watchmaking center in Switzerland in the 1980s and in 2000 bought the impartial high-horology ateliers of Daniel Roth and Gerald Genta (the latter Established via the legendary watch designer who contributed the Bulgari Bulgari), incorporating their knowledge into the mother or father Bulgari brand. https://swisswomenwatches.art.blog/2025/06/26/timeless-sophistication-meets-modern-elegance-in-swiss-craftsmanship/