SEO practices can be divided into ethical and unethical approaches. Ethical SEO (white hat) focuses on quality content, proper keyword use, link building, and improving user experience, which ensures long-term rankings and credibility. Unethical SEO (black hat) involves keyword stuffing, cloaking, spammy backlinks, and manipulative tactics that may deliver quick results but risk penal... https://www.hatsoffdigital.com/blogs/search-engine-optimization/what-is-seo-and-how-it-works-in-2025-a-complete-guide-to-ranking-higher-on-google