Perfomigo improves the performance of digital ads by using data-led optimisation strategies. Every ad’s click-through rate, audience behaviour, and cost metrics are analysed to enhance performance. Automated budget allocation, audience refinement, and keyword optimisation ensure brands achieve maximum ROI. Perfomigo’s continuous improvement model helps brands reduce wasted spend and i... https://www.perfomigo.com/blog/the-impact-of-mobile-first-shopping-on-indias-e-commerce-landscape/